Chapter 10

Startup Strategy

Have you defined a category for your product?

Knowing where to position your technology in the market can help you explain it to others and anchor it in their mind. This can be done by referencing the category it belongs to (such as some of the example above) or by using existing tools they know as a point of reference.

“It’s like Zillow for domain names”.

“Imagine if you combined Salesforce and Twitter.”

“It’s like Uber, but for lawn care.”

Have you chosen a fundraising strategy?

Where do you need help?

If you’re still in the planning process, chances are you may need help in one or more areas. While great software is rarely developed in a linear fashion, the following steps are included at some point. We’ve seen great success in an iterative approach that cycles through the following steps.